Nordstrom's has one. So does the Ritz Carlton. High-end businesses always have the greatest customer service gadgets. These establishments are renowned for their excellence in customer service. They thrive to truly know who their customers are and what they want. Nordstrom's will send thank you notes and keep customer black books. The Ritz Carlton has a database that tracks customer tastes and preferences. Clearly there is tangible evidence that these tactics work. Customers stick with them.
Why should these customer service tools only be available to high-end businesses? Don't all businesses deserve a great customer service tool? From Mom & Pop shops to chain stores... all businesses should be communicating with their customers and keeping some information on them. This is nothing more than CRM and it can mean a big difference in whether customer's will continue to give you their business. In this economy, CRM can make or break your business.
This is where W8TER becomes such a vital customer service tool. First, it's affordable. Plans begin at $99.00 and come with unlimited text and e-mail messaging. Their are absolutely NO hidden fees. Affordability aside, the customer database has a comment feature. This allows businesses to enter customer annotations. This benefit provides better understanding of customer tastes and preferences. Therefore, know your customers! Incorporate a W8TER system and your business can use the customer service tools that the high-end use! CRM is not just for the ultra exclusive!
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